Reports

Under Zelenskyi`s fire: the case of Myronivskyi Hliboproduct

Under Zelenskyi`s fire: the case of Myronivskyi Hliboproduct

Three days before the parliamentary elections, Volodymyr Zelenskyi launched the information campaign against Yurii Kosuk and his company Myronivskyi Hliboproduct by requesting security forces to start the inspection of this business. What were the main communication mistakes of MHP?

The reputation crisis of Nova Poshta shipping company: when a quick response is not enough

The reputation crisis of Nova Poshta shipping company: when a quick response is not enough

Due to the information crisis over the customers data leak, the Nova Poshta's reputational damage of was medium and the conflict did not go out to the mass media The company reacted correctly, but did not show enough creativity in the messages formation.

Communication crisis of OKKO: a case on Revutsky Street

Communication crisis of OKKO: a case on Revutsky Street

At the end of September - in early October 2017, the clashes between activists who opposed the construction of a gas station on Revutsky Street in Kyiv and law enforcement officers occured. Despite the fact that the OKKO company, which built the station, distanced itself from the conflict and tried to redirect the negative attitude to the contractor, the situation brought notable reputation losses to the company.