Reports

"Big Analysis" of the gas station market in social media

What are the top post topics, preferences and compliants of clients of Ukrainian gas station networks: OKKO, WOG, Shell, BRSM, CLO, SOCAR, Glusco, Ukrnafta and Avias

How to harm your own reputation: the case of

How to harm your own reputation: the case of "Boryspil robber" Godunok

A crisis communication analysis used as a training case at the "How to hack the media space" workshop held on August 1, 2019, in the Kyiv School of Economics.

Shary under mcresol: one of the politicians ganite, and who - praises well-known videoblogger?

Shary under mcresol: one of the politicians ganite, and who - praises well-known videoblogger?

Criticism of Poroshenko was the alpha and omega of most editions of the blog Anatoly Sharia. Regardless of the information occasion is available, the blogger was represented by the former President a liar and a thief, and all his actions exclusively to the PR. Other politicians, including new President.Zelensky, mentioned from September 2018 to July 2019 along the way.

Poroshenko and Zelenskyi: the first media months as presidents

Poroshenko and Zelenskyi: the first media months as presidents

On the very first month, Poroshenko focused on the patriotic agenda and western direction of foreign policy. Unlike him, Zelenskyi attempted to cover all social issues. But the width of issues coverage was to the detriment of depth.

Marketing prospects for the new product for example Kombucha (comuc): social network analysis

Marketing prospects for the new product for example Kombucha (comuc): social network analysis

A study focusing on the marketing prospects of a new product for example Kombucha (comboc). Examines the subjects, frequency and tone of discussion of the product in the leading Ukrainian social networks.

"Russian style propaganda" and "retired opinion leaders": how Zelenskyi and Poroshenko fought in social networks

Typical portraits and behavior peculiarities of the Poroshenko`s and Zelenskyi's supporters in social networks, and also the topology of their discussion

The goal of sustainable development in the programmes of presidential candidates

The goal of sustainable development in the programmes of presidential candidates

Most attention in the PhD program is dedicated to improving the quality of education and economic development. But the problems of ecology, climate and renewable energy was considered necessary to reflect in their programmes, only a few participants in the electoral race.

Story about tomos: how the most popular political drama was staged

Story about tomos: how the most popular political drama was staged

How the very specific religious issue of Ukrainian Orthodox Church autocephaly became one of the most prominent topics covered by Ukrainian media in 2018 and the beginning of 2019.

Electoral fraud: a real threat or manipulation?

Electoral fraud: a real threat or manipulation?

More than a third of reports about bribing voters came from press-services and speakers of the Ministry of Interior Affairs and National Police. Among the politicians, the theme of the bribing of voters was the most active theme in the Yulia Tymoshenko headquarters. Naturally, the object of the attack was P. Poroshenko.

TV attention to the election participators: example of Yurii Boyko

TV attention to the election participators: example of Yurii Boyko

How large is the audience, reached by the leading president election candidates on the top Ukrainian information TV channels? How this audience vary depend of the sentiment and the region? The sample product about Yurii Boyko.