Reports

Poroshenko and

Poroshenko and "Diesel show": how fake revealed the power of a new megainfluential media channel

Fake that was published on the satirical news website disseminated first in natural way: as a joke. Nevertheless, in a few hours it turned into post-truth in the classical style of USA 2016 elections.

Greta of patriots and Greta of socialists. What we`ve learned about Ukrainian Facebook due to Swedish activist

Greta of patriots and Greta of socialists. What we`ve learned about Ukrainian Facebook due to Swedish activist

Discussion about the environment caused by Greta Thunberg revealed several powerful information processes in the Ukrainian segment of Facebook and showed the attitude of some active groups of social media users to environmental issues.

Under Zelenskyi`s fire: the case of Myronivskyi Hliboproduct

Under Zelenskyi`s fire: the case of Myronivskyi Hliboproduct

Three days before the parliamentary elections, Volodymyr Zelenskyi launched the information campaign against Yurii Kosuk and his company Myronivskyi Hliboproduct by requesting security forces to start the inspection of this business. What were the main communication mistakes of MHP?

"Big Analysis" of the gas station market in social media

What are the top post topics, preferences and compliants of clients of Ukrainian gas station networks: OKKO, WOG, Shell, BRSM, CLO, SOCAR, Glusco, Ukrnafta and Avias

How to harm your own reputation: the case of

How to harm your own reputation: the case of "Boryspil robber" Godunok

A crisis communication analysis used as a training case at the "How to hack the media space" workshop held on August 1, 2019, in the Kyiv School of Economics.

Shary under mcresol: one of the politicians ganite, and who - praises well-known videoblogger?

Shary under mcresol: one of the politicians ganite, and who - praises well-known videoblogger?

Criticism of Poroshenko was the alpha and omega of most editions of the blog Anatoly Sharia. Regardless of the information occasion is available, the blogger was represented by the former President a liar and a thief, and all his actions exclusively to the PR. Other politicians, including new President.Zelensky, mentioned from September 2018 to July 2019 along the way.

Poroshenko and Zelenskyi: the first media months as presidents

Poroshenko and Zelenskyi: the first media months as presidents

On the very first month, Poroshenko focused on the patriotic agenda and western direction of foreign policy. Unlike him, Zelenskyi attempted to cover all social issues. But the width of issues coverage was to the detriment of depth.

Marketing prospects for the new product for example Kombucha (comuc): social network analysis

Marketing prospects for the new product for example Kombucha (comuc): social network analysis

A study focusing on the marketing prospects of a new product for example Kombucha (comboc). Examines the subjects, frequency and tone of discussion of the product in the leading Ukrainian social networks.

"Russian style propaganda" and "retired opinion leaders": how Zelenskyi and Poroshenko fought in social networks

Typical portraits and behavior peculiarities of the Poroshenko`s and Zelenskyi's supporters in social networks, and also the topology of their discussion

The goal of sustainable development in the programmes of presidential candidates

The goal of sustainable development in the programmes of presidential candidates

Most attention in the PhD program is dedicated to improving the quality of education and economic development. But the problems of ecology, climate and renewable energy was considered necessary to reflect in their programmes, only a few participants in the electoral race.