Reports

Putin`s nuclear threats do not frighten Ukrainians, meanwhile, we are used to promoting our own myths which cause a panic in the information space. Due to the war, the moldy narrative about the flood in Kyiv got new accents. Unscrupulous information sources triggered a panic just because they were seeking hype. Known Kyiv Telegram channels, and even Russian propaganda, joined them. Nevertheless, Ukrainians` healthy collective mind and reaction of the authorities were stronger, despite first they gave the initiative to panic. We reveal, who and why escalated the situation and comfort people.

While the position of sufficient control over the weapons provided by partners and the absence of risks prevailed in the Ukrainian media, Russian narratives were noticeably successful in social networks – primarily due to the extensive network of enemy Telegram channels.

In Facebook, Twitter and Instagram there is ukrainian language is mostly used. On the contrary, Youtube and TikTok are still dramatically russified.

Vladimir Putin prepares to recognize the independence of so-called "DNR" and "LNR".
How does Ukrainian Facebook react to it? And how has this issue impacted the attitude of Ukrainian users to occupied territories and their residents? 

We get the opportunity to poke around the communications of the most odious Ukrainian party. We revealed that each of its so-called "clans" of Medvedchuk, Boyko, and Stolar, besides the known pro-Russian narratives, promotes its own agenda.

If you are an NGO providing an information campaign of public importance with funding of grantors or sponsors, you have to report the efficiency of your work. We offer a new project for this goal. It shows not only audience reach, but also the efficiency of presenting of information and engagement of the audience.

Online media remain the main news source for Ukrainians, outpacing the TV news outlets. Nevertheless, online media readers usually prefer incidental news consumption from social media services, Google, mail services, and so on. Most of the TV news consumers also watch them sporadically, but the share of such consumption decreases.

The annual check of the forecasts published in the Ukrainian media shows: there were no "black swans" this year unlike the previous one, nevertheless, experts quoted by Ukrainian media were still wrong in their future visions.

In traditional media, the most powerful speakers who oppose the Istanbul convention are religious organizations, while politicians who criticize it are too marginalized to appear in the mainstream media. Convention defenders` communication is prominent due to the activity of top politicians and civil society. Whereas in social media far-right and pro-Russian politicians are as much visible as religious leaders. Top politicians are less salient here. Fact-checkers help in countering fakes about the convention, but fake consumers usually don't see their texts.

In this booklet:
- The brief outcome of the research of the reputation on the Ukrainian book market.
- Patterns of the response to the information crisis.
- The media logic principles.