4 November 2023 23:19
The share of posts in the state language in the Ukrainian segment of Western social networks - Facebook, Twitter (X) and Instagram - exceeded 75%. YouTube also demonstrated a significant strengthening of the role of the Ukrainian language. This is evidenced by the research data of the Center for Content Analysis.
4 November 2023 12:17
Approximately 90% of Ukrainian online media have a Ukrainian-language version, but it is downloaded by default in 80-85% of cases. At the same time, the situation differs significantly in the regions. This is evidenced by the research of the Center for Content Analysis
29 August 2023 14:30
Wartime dictates special requirements for the image of the Ukrainian military and political leadership. For example, after the Russian full-scale invasion, Volodymyr Zelenskyy hung up his official suits in the closet, let go of his beard, and changed into more comfortable clothes, even wearing sneakers when meeting with foreign leaders. The trend set by the President proved popular, and other representatives of the Ukrainian military and political leadership followed suit. The Center for Content Analysis offers a study of the visual image of ten Ukrainian leaders.
2 May 2023 08:13
The first quarter of 2023, both in the Ukrainian and Russian information spaces, was marked by the expectation of a Ukrainian counteroffensive. A study by the Content Analysis Center showed that among the opinion leaders of both countries, the framework was set by the Ukrainian agenda. However, among ordinary Russians, narratives of Russian propaganda dominated.
5 October 2022 13:21
Putin`s nuclear threats do not frighten Ukrainians, meanwhile, we are used to promoting our own myths which cause a panic in the information space. Due to the war, the moldy narrative about the flood in Kyiv got new accents. Unscrupulous information sources triggered a panic just because they were seeking hype. Known Kyiv Telegram channels, and even Russian propaganda, joined them. Nevertheless, Ukrainians` healthy collective mind and reaction of the authorities were stronger, despite first they gave the initiative to panic. We reveal, who and why escalated the situation and comfort people.
1 August 2022 14:32
While the position of sufficient control over the weapons provided by partners and the absence of risks prevailed in the Ukrainian media, Russian narratives were noticeably successful in social networks – primarily due to the extensive network of enemy Telegram channels.
16 July 2022 02:32
In Facebook, Twitter and Instagram there is ukrainian language is mostly used. On the contrary, Youtube and TikTok are still dramatically russified.
15 February 2022 14:11
We get the opportunity to poke around the communications of the most odious Ukrainian party. We revealed that each of its so-called "clans" of Medvedchuk, Boyko, and Stolar, besides the known pro-Russian narratives, promotes its own agenda.