Reports

The Ukrainian language as a whole dominates for the second year in a row in all social networks, its gap from Russian is increasing – 70% against 30%. The share of the state language on popular video platforms has increased radically. This is evidenced by the data of the Center for Content Analysis.

The Ukrainian language as a whole dominates for the second year in a row in all social networks, its gap from Russian is increasing – 70% against 30%. The share of the state language on popular video platforms has increased radically. This is evidenced by the data of the Center for Content Analysis.

Approximately 90% of Ukrainian online media have a Ukrainian-language version, but it is downloaded by default in 80-85% of cases. At the same time, the situation differs significantly in the regions. This is evidenced by the research of the Center for Content Analysis

Wartime dictates special requirements for the image of the Ukrainian military and political leadership. For example, after the Russian full-scale invasion, Volodymyr Zelenskyy hung up his official suits in the closet, let go of his beard, and changed into more comfortable clothes, even wearing sneakers when meeting with foreign leaders. The trend set by the President proved popular, and other representatives of the Ukrainian military and political leadership followed suit. The Center for Content Analysis offers a study of the visual image of ten Ukrainian leaders.

The first quarter of 2023, both in the Ukrainian and Russian information spaces, was marked by the expectation of a Ukrainian counteroffensive. A study by the Content Analysis Center showed that among the opinion leaders of both countries, the framework was set by the Ukrainian agenda. However, among ordinary Russians, narratives of Russian propaganda dominated.

Putin`s nuclear threats do not frighten Ukrainians, meanwhile, we are used to promoting our own myths which cause a panic in the information space. Due to the war, the moldy narrative about the flood in Kyiv got new accents. Unscrupulous information sources triggered a panic just because they were seeking hype. Known Kyiv Telegram channels, and even Russian propaganda, joined them. Nevertheless, Ukrainians` healthy collective mind and reaction of the authorities were stronger, despite first they gave the initiative to panic. We reveal, who and why escalated the situation and comfort people.

While the position of sufficient control over the weapons provided by partners and the absence of risks prevailed in the Ukrainian media, Russian narratives were noticeably successful in social networks – primarily due to the extensive network of enemy Telegram channels.

In Facebook, Twitter and Instagram there is ukrainian language is mostly used. On the contrary, Youtube and TikTok are still dramatically russified.

Vladimir Putin prepares to recognize the independence of so-called "DNR" and "LNR".
How does Ukrainian Facebook react to it? And how has this issue impacted the attitude of Ukrainian users to occupied territories and their residents?