30 March 2020 13:52
• The number of Ukrainian social network users covered by panic mood is constantly growing. • Panic mood, as well as over-optimistic, predominantly grounds on fake and manipulative data. Meanwhile, posts with constructive vision include much less share of fakes. • Women who earlier relatively little been interested in politics now are most severely vulnerable to manipulations in this issue.
25 February 2020 19:54
Pro-Russian actors and Poroshenko`s supporters used the evacuation issue for criticizing Zelenskyi`s team. In doing so, Pro-Russian media also defamed all the Ukrainians` image. This category of media in its publications was extremely manipulative and emotional while the media close to Poroshenko were more careful in their manipulations and first of all aimed the President, not a coronavirus panic.
20 February 2020 18:52
Why do failed the communication campaign of Culture, Youth and Sports Ministry regarded the new Disinformation bill? We show the answer basing on the new methodology of the Center for the Content Analysis. It allows not only to determine the ratio of positive and negative publications but also to assess the efficiency of contacts with the audience. You may order similar research of your own communication.
20 January 2020 14:33
Traditionally, in January we summarize the forecasts on the current year published in Ukrainian media at the end of the past year. Let`s see on December, 2020 which of them proves true. This time the moderate forecasts were the most popular. Systemic political crisis in Ukraine, which was expected in summer, is not considered as a real chance now. The same is regardind the economic issues: instead of recession or collapse of the hryvnia, some experts expect only a slowdown in GDP growth and the moderate national currency decline.
7 January 2020 22:02
We found, that a campaign has been really launched. It was mainly done by the pro-Russian media and barely accessed other parts of the social media audience. General Prosecutor Ryaboshapka and the Ministry of Internal Affairs made improper statements about detainees. Albeit their communication tools have not used in the negative promulgation, their words have reached a wide media audience.
18 December 2019 23:31
Reading the forecasts of western experts with a 50% probability means reading misinformation. Unlike forecasts of Ukrainian and Russian analysts, where wrong thoughts get a far greater share, especially in the political issues.
11 November 2019 01:31
Fake that was published on the satirical news website disseminated first in natural way: as a joke. Nevertheless, in a few hours it turned into post-truth in the classical style of USA 2016 elections.
21 October 2019 22:49
Discussion about the environment caused by Greta Thunberg revealed several powerful information processes in the Ukrainian segment of Facebook and showed the attitude of some active groups of social media users to environmental issues.
30 August 2019 16:29
Three days before the parliamentary elections, Volodymyr Zelenskyi launched the information campaign against Yurii Kosuk and his company Myronivskyi Hliboproduct by requesting security forces to start the inspection of this business. What were the main communication mistakes of MHP?
14 August 2019 10:19
What are the top post topics, preferences and compliants of clients of Ukrainian gas station networks: OKKO, WOG, Shell, BRSM, CLO, SOCAR, Glusco, Ukrnafta and Avias