Reports

Audience reach VS communication efficiency. How the unique CCA's research method works - the example of the Maidan Museum case

Audience reach VS communication efficiency. How the unique CCA's research method works - the example of the Maidan Museum case

We continue to familiarize you with our author`s approach to the analysis of communication campaigns that allows assessing the potential efficiency of the messages` interaction with the audience. Now we analyze the communication crisis regarding the Museum of Maydan that happened at the end of 2019. Museum`s fruitful communication drew the audience`s attention, nevertheless, was not convincing for the part of the future visitors. Simple messages of the museum`s critics were much more efficient. Various politicians have played a significant part in this crisis, they used this topic for engaging the museum in their narratives.

Revolution or external pressure? Who and why launched a campaign in Ukrainian media regarding the anticipated Bellingcat film about the 'Vagnergate'

Revolution or external pressure? Who and why launched a campaign in Ukrainian media regarding the anticipated Bellingcat film about the 'Vagnergate'

Despite the restraint of Christo Grozev, an author of the anticipated Bellingcat film about the 'Vagnergate', this topic became an opportunity for the struggle between Ukrainian political players in media and social media. Pro-European and Pro-Russian opposition took advantage to attack Volodymyr Zelenskyi and each other. Meanwhile, we couldn`t detect any preparations for the 'revolution', as it was announced in some communities.

Clubhouse: the first portraite of Ukrainian audience

Clubhouse: the first portraite of Ukrainian audience

Clubhouse audience`s portraite appeared to be close to our expectations. But it has been some surprizes. The main point, that this social network service doesn`t leave indefferent both participants and people who didn`t registered in it.

COVID-19 immunisation in social media: unconvincing Ministry of Health against Medvedchuk and anti-vaccination campaign

COVID-19 immunisation in social media: unconvincing Ministry of Health against Medvedchuk and anti-vaccination campaign

Ukrainians perceive everything in a political context: therefore, the topic of vaccination is discussed, first of all, in the context of "whose this vaccine is". Ukrainians try to scold or praise the government in this regard. At the same time, the Ministry of Health has no decisive influence on information flows, and all the meanings are formed by other figures: pro-Russian media, anti-vaccination community and little-known but popular channels. When it comes time to start vaccinations, this can create significant problems.

"Friggin moralists", or how NOT to react on the information crisis. Bogatov`s case

Kostiantyn Bogatov made all possible mistakes while reacting to the recent information crisis. We recall that on February, 15, this "Holos" party member of the City Council of Kyiv suffered a robust media attack from opponents who were much more stronger, namely, "Toronto television" studio. As a result, he was removed from the faction. Center for the Content Analysis offered him consulting on the beginning of the crysis but was rejected. Now we parse his errors.

Forecasts check - 2020: ecen propagandists sometimes guess the future right

Forecasts check - 2020: ecen propagandists sometimes guess the future right

Center for the Content Analysis introduces its annual check of forecasts made by experts in Ukrainian media one year ago. Volodymyr Zelenskyi was succeeded by COVID-19 as a main "black swan" through which all forecasts are not met. In doing so, Ukrainian politics became an area where were surprisingly a lot of fulfilled prophecies. It`s all due to a "stable bad" situation.

Ukrainian vs Russian COVID-19 vaccine: comparison of campaigns

Ukrainian vs Russian COVID-19 vaccine: comparison of campaigns

The promotion of the future Ukrainian vaccine in Ukrainian media was very powerful due to the participation of president Zelenskyi. It was also almost free of critics. Russian vaccine was presented in media much less. One-third of all contacts with the audience had critical messages. However, there are some segments of the audience that had contacts only with positive messages about unproven Russian vaccine.

Ukrainians consume online media news erratically – a poll of the Center for the Content Analysis

Ukrainians consume online media news erratically – a poll of the Center for the Content Analysis

Online-media is well ahead of TV as a news source. Therefore, two-thirds of their readers consume only occasional publications and don`t have an informed choice of the source. The most thorough media consumers are print press readers.

Whether Ukrainians are so tolerant? Ukrainian social media about #BlackLivesMatter

Whether Ukrainians are so tolerant? Ukrainian social media about #BlackLivesMatter

Almost half of posts about American protests in May-June 2020, written by Ukrainians, were racist. Users with pro-Russian mindset, and men were usually less tolerant, unlike women.

Constitutional crisis-2020 as a narrative battle

Constitutional crisis-2020 as a narrative battle

Why Verkhovna Rada haven`t given support to the presidential bill about the dissolution of Constitutional Court? If we disregard probable bribery of members of parliament, the significant role should be paid for narratives. The decision of Constitutional Court about the National Agency on Corruption Prevention, further presidential bill about the dissolution of Constitutional Court, and critics of this bill by patriotic and pro-russian opposition formed a general plot. But the narration story varied significantly in different sources.