Reports

Poroshenko and Zelenskyi: the first media months as presidents

Poroshenko and Zelenskyi: the first media months as presidents

On the very first month, Poroshenko focused on the patriotic agenda and western direction of foreign policy. Unlike him, Zelenskyi attempted to cover all social issues. But the width of issues coverage was to the detriment of depth.

Marketing prospects for the new product for example Kombucha (comuc): social network analysis

Marketing prospects for the new product for example Kombucha (comuc): social network analysis

A study focusing on the marketing prospects of a new product for example Kombucha (comboc). Examines the subjects, frequency and tone of discussion of the product in the leading Ukrainian social networks.

"Russian style propaganda" and "retired opinion leaders": how Zelenskyi and Poroshenko fought in social networks

Typical portraits and behavior peculiarities of the Poroshenko`s and Zelenskyi's supporters in social networks, and also the topology of their discussion

The goal of sustainable development in the programmes of presidential candidates

The goal of sustainable development in the programmes of presidential candidates

Most attention in the PhD program is dedicated to improving the quality of education and economic development. But the problems of ecology, climate and renewable energy was considered necessary to reflect in their programmes, only a few participants in the electoral race.

Story about tomos: how the most popular political drama was staged

Story about tomos: how the most popular political drama was staged

How the very specific religious issue of Ukrainian Orthodox Church autocephaly became one of the most prominent topics covered by Ukrainian media in 2018 and the beginning of 2019.

Electoral fraud: a real threat or manipulation?

Electoral fraud: a real threat or manipulation?

More than a third of reports about bribing voters came from press-services and speakers of the Ministry of Interior Affairs and National Police. Among the politicians, the theme of the bribing of voters was the most active theme in the Yulia Tymoshenko headquarters. Naturally, the object of the attack was P. Poroshenko.

TV attention to the election participators: example of Yurii Boyko

TV attention to the election participators: example of Yurii Boyko

How large is the audience, reached by the leading president election candidates on the top Ukrainian information TV channels? How this audience vary depend of the sentiment and the region? The sample product about Yurii Boyko.

Electoral zrado-metrix: who forced, and who suppressed critical to Poroshenko topics

Electoral zrado-metrix: who forced, and who suppressed critical to Poroshenko topics

Media that are close to Poroshenko or most of the Ukrainian oligarchs usually suppress main topics uncomfortable to Ukrainian President. "Strana" and "24 channel" all mostly contributed to the spread of negative, but in a different way.

Leading by example: how to sort out the details of a reputation crisis in social media

Leading by example: how to sort out the details of a reputation crisis in social media

Analysis of the social networks audience reaction on the Content Analysis Centre`s post about a communication case dedicated to Alexander Petrovsky`s presence at the ceremony of the Tomos presentation

Disasters-2018 that haven`t happened: raiting of wrong forecasts

Disasters-2018 that haven`t happened: raiting of wrong forecasts

Second consecutive year the Content Analysis Center performes it`s social project of controlling the forecast quality in Ukrainian media. Now we are summing up the results of 2018.