Reports

Approximately 90% of Ukrainian online media have a Ukrainian-language version, but it is downloaded by default in 80-85% of cases. At the same time, the situation differs significantly in the regions. This is evidenced by the research of the Center for Content Analysis

Wartime dictates special requirements for the image of the Ukrainian military and political leadership. For example, after the Russian full-scale invasion, Volodymyr Zelenskyy hung up his official suits in the closet, let go of his beard, and changed into more comfortable clothes, even wearing sneakers when meeting with foreign leaders. The trend set by the President proved popular, and other representatives of the Ukrainian military and political leadership followed suit. The Center for Content Analysis offers a study of the visual image of ten Ukrainian leaders.

Putin`s nuclear threats do not frighten Ukrainians, meanwhile, we are used to promoting our own myths which cause a panic in the information space. Due to the war, the moldy narrative about the flood in Kyiv got new accents. Unscrupulous information sources triggered a panic just because they were seeking hype. Known Kyiv Telegram channels, and even Russian propaganda, joined them. Nevertheless, Ukrainians` healthy collective mind and reaction of the authorities were stronger, despite first they gave the initiative to panic. We reveal, who and why escalated the situation and comfort people.

Vladimir Putin prepares to recognize the independence of so-called "DNR" and "LNR".
How does Ukrainian Facebook react to it? And how has this issue impacted the attitude of Ukrainian users to occupied territories and their residents? 

We get the opportunity to poke around the communications of the most odious Ukrainian party. We revealed that each of its so-called "clans" of Medvedchuk, Boyko, and Stolar, besides the known pro-Russian narratives, promotes its own agenda.

If you are an NGO providing an information campaign of public importance with funding of grantors or sponsors, you have to report the efficiency of your work. We offer a new project for this goal. It shows not only audience reach, but also the efficiency of presenting of information and engagement of the audience.

Online media remain the main news source for Ukrainians, outpacing the TV news outlets. Nevertheless, online media readers usually prefer incidental news consumption from social media services, Google, mail services, and so on. Most of the TV news consumers also watch them sporadically, but the share of such consumption decreases.

In traditional media, the most powerful speakers who oppose the Istanbul convention are religious organizations, while politicians who criticize it are too marginalized to appear in the mainstream media. Convention defenders` communication is prominent due to the activity of top politicians and civil society. Whereas in social media far-right and pro-Russian politicians are as much visible as religious leaders. Top politicians are less salient here. Fact-checkers help in countering fakes about the convention, but fake consumers usually don't see their texts.

We show that the head of the Verkhovna Rada Dmytro Razumkov himself was almost certainly behind the rumors about his dismissal. He forced all other participants of the discussion to spread a narrative that was favorable to him: about an "honest independent speaker" against "authoritarian Zelensky." At the same time, it is unlikely that this move helps him to convert the praise of opposition politicians into electoral points.

September, 25, at night, Olexandr Usyk won Antony Joshua. Discussions in Ukrainian society traditionally relate to Usyk`s political position as well as to his sport career. We studied what messages are spread by different opinion leaders.