Reports

What Does Google Say About You? Quantitative Analysis of Artem Sytnyk's Portrait

What Does Google Say About You? Quantitative Analysis of Artem Sytnyk's Portrait

How does Google search output affect your reputation? Which image of the person can be seen by users who search information about him/her? We tried to compare one of the Ukrainian officials search results in Google with total amount and sentiment of his media appearances.

Volodymyr Omelyan. Media portrait with some russian 'well-wishers'

Volodymyr Omelyan. Media portrait with some russian 'well-wishers'

The lively PR-activity of Ukrainian Infrastructure Minister towards projects such as Hyperloop and air traffic development in April was interrupted by rather tangible crises. The most powerful wave of critisims covered Omelyan after his wife gave birth to the their daughter in the United States. In all attacks, pro-Russian media are noticed.

Comunication between the politician and the people he does NOT want to like him: the case of Mustafa Nayem

Comunication between the politician and the people he does NOT want to like him: the case of Mustafa Nayem

'If the Oleh Lyashko's electorate liked me, I would understand that something went wrong' - said Mustafa Nayem on the IV anti-crisis workshop held by the Centre of Content Analysis at the beginning of April. Nevertheless, all politicians need to know public sentiment towards them and the topics which they address.

Role-playing with the European Union

Role-playing with the European Union

Analysis of media content that describes the development of relations between the EU and Ukraine in recent years.

Media portrait of Kyivstar telecommunication company

Media portrait of Kyivstar telecommunication company

For the analyzed period, the media attention to the company Kyivstar was about three times higher than usual, as the operator presented its new tariffs.

Vakarchuk: vacations with a flavor of elections

Vakarchuk: vacations with a flavor of elections

The political perspectives of the rock star Svyatoslav Vakarchuk have been widely discussed since May 2017. On that month Ukrayinska Pravda outlet published results of ‘closed opinion polls’, which were allegedly used in Presidential Administration.