Reports

The Ukrainian language as a whole dominates for the second year in a row in all social networks, its gap from Russian is increasing – 70% against 30%. The share of the state language on popular video platforms has increased radically. This is evidenced by the data of the Center for Content Analysis.

The Ukrainian language as a whole dominates for the second year in a row in all social networks, its gap from Russian is increasing – 70% against 30%. The share of the state language on popular video platforms has increased radically. This is evidenced by the data of the Center for Content Analysis.

Putin`s nuclear threats do not frighten Ukrainians, meanwhile, we are used to promoting our own myths which cause a panic in the information space. Due to the war, the moldy narrative about the flood in Kyiv got new accents. Unscrupulous information sources triggered a panic just because they were seeking hype. Known Kyiv Telegram channels, and even Russian propaganda, joined them. Nevertheless, Ukrainians` healthy collective mind and reaction of the authorities were stronger, despite first they gave the initiative to panic. We reveal, who and why escalated the situation and comfort people.

Vladimir Putin prepares to recognize the independence of so-called "DNR" and "LNR".
How does Ukrainian Facebook react to it? And how has this issue impacted the attitude of Ukrainian users to occupied territories and their residents? 

In traditional media, the most powerful speakers who oppose the Istanbul convention are religious organizations, while politicians who criticize it are too marginalized to appear in the mainstream media. Convention defenders` communication is prominent due to the activity of top politicians and civil society. Whereas in social media far-right and pro-Russian politicians are as much visible as religious leaders. Top politicians are less salient here. Fact-checkers help in countering fakes about the convention, but fake consumers usually don't see their texts.

September, 25, at night, Olexandr Usyk won Antony Joshua. Discussions in Ukrainian society traditionally relate to Usyk`s political position as well as to his sport career. We studied what messages are spread by different opinion leaders.

The Ukrainian book market is not really a typical business. Sometimes it is rather a creative community, with lots of scandals that spoil the reputation of its participants.To what extent do these scandals spoil the reputation? How to counteract them better? How does it influence the overall reputation of Ukrainian books? And finally, are there any chances that full-fledged reputation management will appear on the market? Supported by Ukrainian Cultural Foundation.

The National Security and Defense Council of Ukraine`s meetings became a kind of Friday TV series: social media wait for these sessions trying to guess who will be its object this week. You may learn from our analysis, who reacts better on this new instrument of Zelensky, and who is not happy with it. Which case of sanctions was more popular.

Clubhouse audience`s portraite appeared to be close to our expectations. But it has been some surprizes. The main point, that this social network service doesn`t leave indefferent both participants and people who didn`t registered in it.

Almost half of posts about American protests in May-June 2020, written by Ukrainians, were racist. Users with pro-Russian mindset, and men were usually less tolerant, unlike women.