25 April 2018 17:26
PR campaigns are becoming more and more intricate, and decisions are to be made more and more promptly. This is true about PR of both commercial and political brands, and, eventually, strategic communications of states in the midst of information aggression.
4 April 2018 12:53
In Ukraine, attempts have been made repeatedly to assess the impact of news and socio-political media. Different indicators were used for this purpose: attendance, citation rates, popularity among different segments of the audience, such as opinion leaders etc., but there is obviously a lack of integral study on the topic.
30 March 2018 09:24
Answers for FAQ about the ways we get results of our research, particularly classifications and typologies we use, and how we measure audience reach.
27 October 2017 13:19
Why "hot topics" are not the most important factor of attracting audience, and what really attracts readers of the online media.