23 December 2020 01:20
«Ukrainska Pravda» remains a leader in the online impact, however, 24 Channel brand chases it due to stronger SMM. Under the circumstances of the pandemic and Zelenskyi presidency, the role of the junk media has been drastically reduced. Within entertainment media, 1+1 holding extended his lead over competitors, particularly Starlight media group.
19 November 2019 23:02
Is this true that media really never think about newsmakers` motivation, why is it a problem, and why BBC standards couldn`t help here
7 August 2019 12:07
In the year before elections, the media effectiveness of Ukrainian oligarh Ihor Kolomoisky and media platforms involved in negative campaigning greatly increased
15 April 2019 17:48
On April 13, the III Forum of Ukrainian Liberals "People are Important" was held in Kyiv. The panelists, including representatives of both presidential candidates - Petro Poroshenko and Volodymyr Zelenskyi, who will compete for the position in the second round of the elections on April 21-st, discussed the future of Ukraine and both candidates positions on the key issue. We publish a full transcript of the debate.
17 December 2018 14:38
The main types of the Centre of Content Analysis ("traditional" and innovative), who may need them, and why in 2019 media monitoring, measurement and analytics are more important than ever.
25 April 2018 19:26
PR campaigns are becoming more and more intricate, and decisions are to be made more and more promptly. This is true about PR of both commercial and political brands, and, eventually, strategic communications of states in the midst of information aggression.
12 April 2018 15:39
Ads JPMorgan Chase is located on 400 000 sites. Then only 5 000. The results are the same
4 April 2018 14:53
In Ukraine, attempts have been made repeatedly to assess the impact of news and socio-political media. Different indicators were used for this purpose: attendance, citation rates, popularity among different segments of the audience, such as opinion leaders etc., but there is obviously a lack of integral study on the topic.
30 March 2018 11:24
Answers for FAQ about the ways we get results of our research, particularly classifications and typologies we use, and how we measure audience reach.
27 October 2017 15:19
Why "hot topics" are not the most important factor of attracting audience, and what really attracts readers of the online media.