Blog

Artem Zakharchenko

Artem Zakharchenko

Research Director

How the Ukrainian blogosphere works. Research results

How the Ukrainian blogosphere works. Research results

Media tell the news like a TV series, but top bloggers work differently

TOP of the most efficient Ukrainian media brands in 2020

TOP of the most efficient Ukrainian media brands in 2020

«Ukrainska Pravda» remains a leader in the online impact, however, 24 Channel brand chases it due to stronger SMM. Under the circumstances of the pandemic and Zelenskyi presidency, the role of the junk media has been drastically reduced. Within entertainment media, 1+1 holding extended his lead over competitors, particularly Starlight media group.

How to manipulate the audience with the

How to manipulate the audience with the "high quality media"

Is this true that media really never think about newsmakers` motivation, why is it a problem, and why BBC standards couldn`t help here

TOP UKRAINIAN MEDIA BRANDS IN 2018

TOP UKRAINIAN MEDIA BRANDS IN 2018

In the year before elections, the media effectiveness of Ukrainian oligarh Ihor Kolomoisky and media platforms involved in negative campaigning greatly increased

Alternative debate: what representatives of Poroshenko and Zelensky say about future of Ukraine

Alternative debate: what representatives of Poroshenko and Zelensky say about future of Ukraine

On April 13, the III Forum of Ukrainian Liberals "People are Important" was held in Kyiv. The panelists, including representatives of both presidential candidates - Petro Poroshenko and Volodymyr Zelenskyi, who will compete for the position in the second round of the elections on April 21-st, discussed the future of Ukraine and both candidates positions on the key issue. We publish a full transcript of the debate.

Alert, Digest, Media Portrait: What makes your competitor stronger

Alert, Digest, Media Portrait: What makes your competitor stronger

The main types of the Centre of Content Analysis ("traditional" and innovative), who may need them, and why in 2019 media monitoring, measurement and analytics are more important than ever.

What does analysis of messages mean? The main analytical know-how of the Center for Content Analysis

What does analysis of messages mean? The main analytical know-how of the Center for Content Analysis

PR campaigns are becoming more and more intricate, and decisions are to be made more and more promptly. This is true about PR of both commercial and political brands, and, eventually, strategic communications of states in the midst of information aggression.

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results

Ads JPMorgan Chase is located on 400 000 sites. Then only 5 000. The results are the same

The most efficient Ukrainian media brands

The most efficient Ukrainian media brands

In Ukraine, attempts have been made repeatedly to assess the impact of news and socio-political media. Different indicators were used for this purpose: attendance, citation rates, popularity among different segments of the audience, such as opinion leaders etc., but there is obviously a lack of integral study on the topic.