TOP-5 information campaigns against Ukrainian politicians and businessmen

Every week, we record up to 10-15 information attacks launched in Ukraine against individuals, organizations or commercial brands. Our latest research focuses on detailed examination of top-5 negative campaigning over the period Jul’17 – Jun’18: the biggest, the dirtiest, the most “social”, the most pointless and the most bizarre. The work was done at the request of Karyzhsky Communications.

Every week, we record up to 10-15 negative media campaigns launched in Ukraine against individuals, organizations or commercial brands. Most of them are small, with only one message and several similar media releases in the editions that often publish slandering materials. The effectiveness of such campaigns is under question, and of no interest for the deep research. However, big information crises, that occur now and then, can be a perfect evaluative evidence for negative campaigning.

The campaigns are diverse in terms of the budget, creativity, intensity of social networking engagement, as well as nature of information distribution – campaign’s messages can spread naturally according to the laws of media logic, in cases when statements had information drive, were made by the well-known speaker, in the background of social media buzz or came out as a result of investigation conducted by a powerful media.

If information wave have at list several features from the list below, it implies an organized campaign:

  • Niche or cluster media groups actively distributes thesis. The share of releases in these editions among all publications negative to the object is abnormally high (at least 20%, sometimes - up to 100%, that is, all messages of the attack are distributed only by a specific media).
  • Active participation of media, specialized in scandals, disclosures and slandering, that were previously used as an instrument of campaigning (e.g. our portfolio includes 60 cases)
  • Abnormal dynamics: the same text show up at the same time or nearly at the same time in multiple media
  • Negative is unsubstantiated, based on the phrases or statements of controversial speakers, unconfirmed facts or taken out of context. Possibly distributed without informing drive.
  • The source of information is unclear or raises questions: leaking, whistleblowing to one or multiple people/media, which is peaked up by others people/media abnormally fast
  • The usage of the main critical message (sometimes well-grounded) in combination with a few weaker and unreasoned
  • A significant proportion of manipulative headings, manipulation in the text
  • No opinion balance, ignoring the position of the object of criticism
  • Motive: the spread of negative information during significant events for the company or person under attack, unresolved disputes regarding property, political influence, family problems etc.

After downloading presentation, you will see an analysis of five big informational campaigns recorded during 2017-2018: the biggest, the dirtiest, the most “social”, the most pointless and the most bizarre.


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