Electoral zrado-metrix: who forced, and who suppressed critical to Poroshenko topics

Media that are close to Poroshenko or most of the Ukrainian oligarchs usually suppress main topics uncomfortable to Ukrainian President. "Strana" and "24 channel" all mostly contributed to the spread of negative, but in a different way.

SAMPLE

12 top national TV channels and 11 online media:

1+1, 2+2, UA:Pershyi, STB, 24 channel, 5 channel, ICTV, NewsOne, ZIK, Inter, Pryamyi, Ukraine channel.

Censor.net, Ukraiinska Pravda, TSN, Strana, Segodnya.ua, Radio Svoboda, Novoe Vremya, Liga, Korrespondent, Delo, 24 channel

TOPICS

10 topics which became communication crises for President:

President`s Maldives vacations, lobbying military boats of “Kuznya”, Onyshchenko`s recordings, accident involving the Poroshenko`s cortege, bargains with Kernes, affilation with Semochko, affilation to Gandziuk murder, abuse with the President`s Fund, meetings with Medvedchuk, presence of so called crime lord “Narik” on the Tomos signature ceremony.

CODING

-Level of coverage or suppression of topics listed above;

-Sentiment of coverage

-Publications framing

NEGATIVE VS SUPPRESSION

We see prevalence of negative coverage in these topics. Loyal to Poroshenko media prefer to keep silence about such topics rather then propagate his exculpations.

TWO DIFFERENT NEGATIVE PROVIDERS

Two media were the most active in the negative messages dissemination. Pro-Russian ‘Strana’ and Lviv major Sadovyi`s ‘24 channel’. They use very different framings. ‘Strana’ and ‘Radio Svoboda’ were two main topic-starters of ‘zrada’.

ONLINE MEDIA IS MUCH MORE CRITICAL THAN TV

Only three TV channels afford to be critical to Poroshenko in some topics. In return, most of online media were more or less critical including niche websites. The most popular framing was related to corruption and crime unlike former president Yanukovych who was criticized for unprofessionalism and finance abuse.

SILENCE OF OLIGARHS

Media belonged to leading Ukrainian oligarchs are very loyal to Poroshenko. It concerns Akhmetov`s, Firtash`s, Pinchuk`s, even particularly Kolomoyskiy`s media. NewsOne channel controlled by Putin`s companion Medvedchuk also used particularly loyal framing.

PATRIOTIC POSITION OF ‘QUALITATIVE’ MEDIA

Media focused on smart audience usually provide balanced coverage of these topics, a bit more critical than lauditive. They ignore only issues harmful to national security.

UA:PERSHYI`S DISLOYALITY

Recent scandal regarding to Ukrainian public channel become more understandable when we see it`s coverage of ‘zrada’ topics. It`s dramatically biased against the President.

 

Downloading our full presentation you will find detailed information adout each information crisis of Poroshenko and about the behavior of each media.

Download the full version in pdf
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