We used the narrative analysis to determine the origin of this popularity. We processed the array of more than 32 thousand media publications mentioned tomos from April 2018 to February 2019 on the central Ukrainian TV channels, radio stations, press and in the 100 leading news websites. Thouse publications had more than 300 millions of contacts with the audience. We determined main characters, their messages, the plot developement.
Finally we see that the highly skillful narration as in the Hollywood films led the president`s team to involve audience and to induce it in the plot following.