Effective and ineffective communication: a new method of communication campaign analysis
Why do failed the communication campaign of Culture, Youth and Sports Ministry regarded the new Disinformation bill? We show the answer basing on the new methodology of the Center for the Content Analysis. It allows not only to determine the ratio of positive and negative publications but also to assess the efficiency of contacts with the audience. You may order similar research of your own communication.
Please download our full presentation in Ukrainian.