Reports

Volodymyr Omelyan. Media portrait with some russian 'well-wishers'

Volodymyr Omelyan. Media portrait with some russian 'well-wishers'

The lively PR-activity of Ukrainian Infrastructure Minister towards projects such as Hyperloop and air traffic development in April was interrupted by rather tangible crises. The most powerful wave of critisims covered Omelyan after his wife gave birth to the their daughter in the United States. In all attacks, pro-Russian media are noticed.

Infographics series, photozones-120 and Reptilian Zuckerberg. Social networks trends in April 2018

Infographics series, photozones-120 and Reptilian Zuckerberg. Social networks trends in April 2018

An overview of social networks and SMM trends: new tricks, top buzz and memes of April 2018.

Comunication between the politician and the people he does NOT want to like him: the case of Mustafa Nayem

Comunication between the politician and the people he does NOT want to like him: the case of Mustafa Nayem

'If the Oleh Lyashko's electorate liked me, I would understand that something went wrong' - said Mustafa Nayem on the IV anti-crisis workshop held by the Centre of Content Analysis at the beginning of April. Nevertheless, all politicians need to know public sentiment towards them and the topics which they address.

#TurnItDown: how to make your crisis comunication strategic

#TurnItDown: how to make your crisis comunication strategic

#TurnItDown became a perfect example of campaign that responds to a several communication challenges at a time. "Naftogaz of Ukraine" state oil and gas company benefited both at the strategic level (in relations with Russian "Gazprom") and in disputes with the domestic opponents of the company.

Role-playing with the European Union

Role-playing with the European Union

Analysis of media content that describes the development of relations between the EU and Ukraine in recent years.

Economic blockade of the Donbas: the

Economic blockade of the Donbas: the "front" of social networks

Economic blockade of the temporarily occupied territories of Donetsk and Luhansk regions in January-February 2017 was accompanied by a powerful information campaign in media and social networks. Almost all media, including the most popular TV channels and leading online resources published negative news about the blockade. However, it poorly affected the Facebook users. The majority of the opinion leaders was set up to support the blockade.

SMM & social networks: trends of February 2018

SMM & social networks: trends of February 2018

This February we saw too much emoji in the Telegram-channels, experiments with the Loop-GIFs and incredible amount of Elon Musk on each page. Please find more details about technologies and content of social networks in our review.

The reputation crisis of Nova Poshta shipping company: when a quick response is not enough

The reputation crisis of Nova Poshta shipping company: when a quick response is not enough

Due to the information crisis over the customers data leak, the Nova Poshta's reputational damage of was medium and the conflict did not go out to the mass media The company reacted correctly, but did not show enough creativity in the messages formation.

“The National Militia Units”: how to build reputation of far-right organisation

“The National Militia Units”: how to build reputation of far-right organisation

The scandal regarding “The National Militia Units” had a mixed impact on their reputation: on the one hand, this organization received a lot of negative responses, on the other hand, any attention to "far-right" organizations is an achievement for them in the current conditions.

Communication crisis of OKKO: a case on Revutsky Street

Communication crisis of OKKO: a case on Revutsky Street

At the end of September - in early October 2017, the clashes between activists who opposed the construction of a gas station on Revutsky Street in Kyiv and law enforcement officers occured. Despite the fact that the OKKO company, which built the station, distanced itself from the conflict and tried to redirect the negative attitude to the contractor, the situation brought notable reputation losses to the company.