25 April 2018 19:26
PR campaigns are becoming more and more intricate, and decisions are to be made more and more promptly. This is true about PR of both commercial and political brands, and, eventually, strategic communications of states in the midst of information aggression.
4 April 2018 14:53
In Ukraine, attempts have been made repeatedly to assess the impact of news and socio-political media. Different indicators were used for this purpose: attendance, citation rates, popularity among different segments of the audience, such as opinion leaders etc., but there is obviously a lack of integral study on the topic.
30 March 2018 11:24
Answers for all your questions about the ways we get the resultes of our research, typologies we use and how do we measure the estimated number of publication`s contacts with audience.
27 October 2017 15:19
Why "hot topics" are not the most important factor of attracting audience, and what really attracts readers of the online media.