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What does analysis of messages mean? The main analytical know-how of the Center for Content Analysis

What does analysis of messages mean? The main analytical know-how of the Center for Content Analysis

PR campaigns are becoming more and more intricate, and decisions are to be made more and more promptly. This is true about PR of both commercial and political brands, and, eventually, strategic communications of states in the midst of information aggression.

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results

Ads JPMorgan Chase is located on 400 000 sites. Then only 5 000. The results are the same

The most efficient Ukrainian media brands

The most efficient Ukrainian media brands

In Ukraine, attempts have been made repeatedly to assess the impact of news and socio-political media. Different indicators were used for this purpose: attendance, citation rates, popularity among different segments of the audience, such as opinion leaders etc., but there is obviously a lack of integral study on the topic.

How do we explore you: methodology and samples of the Content Analysis Center

How do we explore you: methodology and samples of the Content Analysis Center

Answers for all your questions about the ways we get the resultes of our research, typologies we use and how do we measure the estimated number of publication`s contacts with audience.

Internet media as a series that keeps readers on the news feed?

Internet media as a series that keeps readers on the news feed?

Why "hot topics" are not the most important factor of attracting audience, and what really attracts readers of the online media.

If Tesla comes to Ukraine, or that we learned through a SWOT analysis of reputation

If Tesla comes to Ukraine, or that we learned through a SWOT analysis of reputation

In a world where information is becoming more accessible, and the speed of its dissemination continues to grow, the reputation of the company requires mindful care.